Toyota Flex Private Leasing is a rental option where customers after ordinary credit check can drive a brand new Toyota without paying anything upfront. You do not leave any car in part exchange, sell assets or take the savings capital to finance the car.

E-com, Web, Integration


Already in 2009 we received, we contract to develop an entirely new e-commerce service to Toyota. The system is based on customer design their car and all of its properties. The car is rented / leased complete with service and insurance during any period. An easier alternative that has a solid economic framework that is determined in advance. Our mission included the development of the website, graphic design, UX design and engineering responsibility.


A major part of the project was to implement integration with Toyota's internal IT support systems, such as including credit review system. The different systems communicate via cross-platform web services with the result that the whole service is presented as part of the website


In 2014 was built the entire service's GUI from scratch to achieve 100% responsiveness for mobile devices and tablets. The outcome has meant a further increase in traffic from mobile devices and therefore better reach the end market. In the first quarter of 2016 built the service on additional and was renamed Toyota Flex Leasing Private having previously been named "Toyota Subscription".