Väla Centrum

Väla Center in Helsingborg, Sweden's largest fashion house with over 180 stores under one roof. We produced their smartphone app, and also works as digital strategic advisor.

App, Advisory, CMS


We produced in 2012 the first version and integrated it with existing back-end systems from Media Vision Group (eg map of the center, store information, etc.). The app also managed in part by using a publishing onclick CMS 6 and includes all 180 stores and their offers, map of the entire center and an advanced monitoring function using push notifications allows the user to monitor the optional categories of stores and their offerings. Newer versions are planned with improvements in the indoor map.



We also act as digital strategic advisor to Väla Center. The contract covers consultancy services for the integration of various systems as well as planning and implementation of these projects.